Beitris's Portfolio!

01.

PACKAGING

With children as the target audience, HydroCoco’s packaging was redesigned using a playful and colorful art style to make it more appealing and approachable. Bright colors and a friendly coconut mascot were introduced to spark excitement and capture kids’ attention. The overall design aims to reflect the fun and refreshing nature of the drink while standing out on store shelves.

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02.

BRANDING

The TransJakarta logo was redesigned as a modern and minimalist logotype. The design features clean, simple letterforms that work together to create a balanced and cohesive visual. This fresh approach results in a bold logo that is both easily recognizable and versatile across different applications.

03.

POSTERS

Posters were created referencing distinct art movements: Victorian Art and Surrealism.

The Victorian poster features illustrated textures and organic linework to reflect the period’s craftsmanship. The Surrealism poster uses bold, dreamlike imagery and unexpected combinations for a striking, imaginative effect

A personal illustration that expresses my passion for reading. It portrays reading as an immersive experience, where the contents of the story seem to leap off
the page.

This poster uses a limited color palette to support sustainable printing. Less ink reduces waste and impact, while the design remains clear and engaging.

With the same mission in mind, one features a butterfly, the other a flower—both symbolizing natural beauty with simple, clear visuals.

04.

EDITORIAL

Providing general information on seasonal flowers, this booklet highlights the varieties that bloom throughout the year. Some pages feature flaps that reveal additional information, adding an interactive element to the design. Vibrant imagery complements the text, creating an inviting and educational experience.

05.

ZINE

Exploring the theme of novels and its genre, the content of this zine presents various genres alongside thoughtful recommendations. Printed with risograph, it showcases vibrant colors and unique textures that enhance both the tactile and visual experience

Accompanied by a poster that compliments its theme
at the back of the zine.

06.

PERSONAL PROJECTS

Inspired by a personal love for ducks, this collection features small artworks that highlight their charm and personality. Certain artworks have been developed into usable merchandise, including stickers and pins. As a whole, this personal project express a lighthearted appreciation for my favorite animal.